About us

In 1967, Ariel burst onto the scene, offering women the world over pristine whites thanks to an innovative combination of an enzyme based compound with encapsulated bleach.

The first liquid detergent from a P&G brand was released, offering outstanding grease cleaning performance.

With the bleach taken away, Ariel launched Ariel Colour. Offering an Ariel standard superior clean, it was more delicate on fabrics and offered a high level of colour care.

Ariel liquitabs became the first liquid capsules. Taking the hassle out of dosing, they’ve proved an enduring clean.

The innovative 3in1 Pods are released for the first time, becoming the first and only 3 compartment liquid tab.