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In 1967, Ariel burst onto the scene, offering women the world over pristine whites thanks to an innovative combination of an enzyme based compound with encapsulated bleach.
The first liquid detergent from a P&G brand was released, offering outstanding grease cleaning performance.
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With the bleach taken away, Ariel launched Ariel Colour. Offering an Ariel standard superior clean, it was more delicate on fabrics and offered a high level of colour care.
Ariel liquitabs became the first liquid capsules. Taking the hassle out of dosing, they’ve proved an enduring clean.
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Ariel Excel Gel released, designed to offer a superior clean from temperatures as low as just 15C.
The innovative 3in1 Pods are released for the first time, becoming the first and only 3 compartment liquid tab.
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